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Case Study On Customer Centricity

Customer-Centricity Doesn’t Need a New Model. It Needs a New Mindset

  • This case study looks at the process by which customer centricity has evolved and has been shaped over time within one organization: AMK, a Cambodian microfinance institution (MFI). For many organizations, there’s a crucial role for leadership in transforming into a customer-centric organization and the change management process that it entails.

  • CASE STUDY // Leadership and Organizational Culture in Customer Centricity

  • Five examples of customer-centric companies | Econsultancy


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